GENIUS MOMENTS
Holiday Big Game Excitement
Ads are served to team fans in the hours leading up to each holiday NBA and/or NFL game, and follow the fans of the winning teams after each game through the holiday shopping window.
Big Games.
Bigger Shopping Windows.
From Thanksgiving kickoffs to Christmas tip-offs and college football bowls, turn holiday sports into shopping opportunities with Genius Sports Moments and Audiences that reach fans when they’re watching, engaged and ready to buy.
Holiday Big Game Calendar
Nov 26
2026
Thanksgiving
NFL Tripleheader
Nov 27
2026
Black Friday
NFL + NCAA Rivalry Week
Nov 30
2026
Cyber Monday
Monday Night Football
Dec 25
2026
Christmas Day
NFL Tripleheader + NBA 5-Game Slate
Jan 1
2027
New Year's Day
College Football Quarterfinals
Jan 25
2027
Championship Monday
College Football National Championship
Browse Genius Holiday Audiences
Every Genius Sports holiday segment is built on deterministic data, with fandom verified through actual transactions, merchandise purchases, streaming subscriptions and exclusive data from our league partnerships.
Showing 13 of 13 audiences
Sports Fan Electronics Shoppers
NFL, NBA and NCAA fans with actual holiday electronics purchases or demonstrated technology interests.
Marketplace name
Genius Sports > Sports Fans > Electronics > Fan Electronics Buyers
Sports Fan Toys & Game Shoppers
NFL, NBA and NCAA fans with actual holiday toy or game purchases, or demonstrated interest in games and children’s products.
Marketplace name
Genius Sports > Sports Fans > Toys & Games > Fan Toy/Game Buyers
Sports Fan Online Shoppers
NFL, NBA and NCAA fans with actual purchases from online retailers during the holiday season or demonstrated online shopping behavior.
Marketplace name
Genius Sports > Sports Fans > E-Commerce > Fan Online Shoppers
Sports Fans in a Gifting Mindset
Sports fans with actual gift purchases or holiday retail spending, or demonstrated gift-giving behavior.
Marketplace name
Genius Sports > Sports Fans > Lifestyle > Gifting Mindset
NFL Holiday Shoppers
NFL fans with actual holiday-season or Cyber Monday purchases, or demonstrated gifting behavior.
Marketplace name
Genius Sports > Football > NFL > Seasonal > Holiday Shoppers
NBA Holiday Shoppers
NBA fans with actual holiday-season or Cyber Monday purchases, or demonstrated gifting behavior.
Marketplace name
Genius Sports > Basketball > NBA > Seasonal > Holiday Shoppers
College Football Holiday Shoppers
College football and college sports fans with actual holiday-season or Cyber Monday purchases, or demonstrated gifting behavior.
Marketplace name
Genius Sports > College > Football > Seasonal > Holiday Shoppers
Major Sporting Event Holiday Shoppers
Major sporting event fans with actual holiday purchases or demonstrated gifting behavior alongside travel or entertainment interests.
Marketplace name
Genius Sports > Lifestyle > Big Sporting Events > Seasonal > Holiday Shoppers
Youth Sports Parents — Gifting
Youth sports parents with actual gift purchases or holiday retail spending, or demonstrated family gifting behavior.
Marketplace name
Genius Sports > Youth Sports > Parents > Seasonal > Gifting
Cyber Monday Shoppers
Shoppers with actual online or in-store purchases on Cyber Monday or demonstrated Cyber Monday shopping behavior.
Marketplace name
Genius Sports > Lifestyle > Seasonal > Cyber Monday Shoppers
Black Friday Shoppers
Consumers with actual online or in-store purchases over Black Friday weekend or demonstrated Black Friday shopping behavior.
Marketplace name
Genius Sports > Lifestyle > Seasonal > Black Friday Shoppers
Holiday Shoppers
Shoppers with actual online or in-store purchases during the November–December holiday season or demonstrated holiday shopping behavior.
Marketplace name
Genius Sports > Lifestyle > Seasonal > Holiday Shoppers
Big Ticket Holiday Shoppers
Holiday shoppers with actual high-value purchases during the holiday season or demonstrated premium gifting behavior.
Marketplace name
Genius Sports > Lifestyle > Seasonal > Big Ticket Holiday Shoppers
Get More from Your Holiday Media with High-Value Sports Fans
Give your holiday campaigns an edge with exclusive Genius Sports audiences built to reach high-value sports fans ready to shop.
Sports fans are 40% more likely to be big-ticket shoppers
Fans outspent the general population on purchases over $500 in every league measured.
Accessories spend nearly doubles during the extended holiday shopping window
Football, basketball and college sports fan spending almost doubles on Accessories during the holiday window
League fans are up to 3X more likely to make home & kitchen purchases
Fans across the top US sports leagues shop premium kitchen brands, at roughly 2x the general population rate during the holiday shopping window.
Deals Ready to Activate
- 1
Choose your audience or moment.
- 2
Connect with Genius Sports or your preferred SSP or DSP partner for a custom curated deal.
- 3
Seamlessly activate with existing or dynamic creative.